I live at the intersection of product design and business strategy. I'm passionate about reinventing the way that people interact with technology while reimagining the way the underlying business foundation works. I solve complex problems by understanding users and iterating on solutions to find the best fit.

I founded The Syndicate, the web's most influential blog sponsorship network. Each week, the network delivers sponsors' messages to an audience of over 92,000 creative professionals.

I create new travel technology products at Sabre Holdings. For the past two years, I've been responsible for growing our media portfolio, driving product development while integrating operations and marketing.

I write Behind Companies, a site that collects and comments on the stories behind the world's most interesting companies.

I speak about topics ranging from Economics to Career Development. I guest lecture for the Management Honors Program at UT Dallas and have been a featured speaker at the Big (D)esign Conference.

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Work

The Syndicate

An ad network of technology, design, development, and business writers, reaching an audience of over 92,000 creative professionals. Learn More →

Sabre Deals & Travel Extras

Developed a new in-destination activities and travel deals site for Sabre's network of 280,000 travel agents. Learn More →

Internal Self-Service Portal

Developed the requirements and interaction concepts for an unnamed internal self-service portal. Learn More →

Sabre Email Marketing

Managed and grew our email marketing portfolio while simplifying operations and managing sales. Learn More →

Behind Companies

Creator and author of Behind Companies, a site studying at the causes of success and failure of companies through stories. Learn More →

Big Design Week Email

Created an email campaign to market Big Design Week in Fall 2011. Learn More →

The Big Pitch

Created and run a business idea pitch competition at Sabre that has seen over 40 ideas presented in 2011.

Sabre Media Promotion

Created a promotion to drive sales of new Sabre media products in the Summer of 2010, and drove strong incremental sales.

Speaking & Writing

Big Design Conference | Addison, TX, July 15-16, 2011
Forget Your MBA: Managing a Living Company

UT Dallas School of Management | Richardson, TX, April 20
Forget Your MBA: A Framework for Being a Manager in a Creator Culture

Sabre Holdings | Southlake, TX, March 31, 2011
SXSW Unplugged, Presented by Bring It

UT Dallas School of Management | Richardson, TX, March 23, 2011
Becoming a Linchpin - A Guide for College Students

UT Dallas Management Honors Program | Richardson, TX, February 23, 2011
The Fake Currency that Saved a Nation

 

Find Me Elsewhere

Twitter: @marcelosomers
LinkedIn: Resume
Slideshare: Presentations
Email: me [at] thisdomain [dot] com