I live at the intersection of product design and business strategy. I'm passionate about reinventing the way that people interact with technology while reimagining the way the underlying business foundation works. I solve complex problems by understanding users and iterating on solutions to find the best fit.
I founded The Syndicate, the web's most influential blog sponsorship network. Each week, the network delivers sponsors' messages to an audience of over 92,000 creative professionals.
I create new travel technology products at Sabre Holdings. For the past two years, I've been responsible for growing our media portfolio, driving product development while integrating operations and marketing.
I write Behind Companies, a site that collects and comments on the stories behind the world's most interesting companies.
I speak about topics ranging from Economics to Career Development. I guest lecture for the Management Honors Program at UT Dallas and have been a featured speaker at the Big (D)esign Conference.
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Work
The Syndicate
An ad network of technology, design, development, and business writers, reaching an audience of over 92,000 creative professionals. Learn More →
Sabre Deals & Travel Extras
Developed a new in-destination activities and travel deals site for Sabre's network of 280,000 travel agents. Learn More →
Internal Self-Service Portal
Developed the requirements and interaction concepts for an unnamed internal self-service portal. Learn More →
Sabre Email Marketing
Managed and grew our email marketing portfolio while simplifying operations and managing sales. Learn More →
Behind Companies
Creator and author of Behind Companies, a site studying at the causes of success and failure of companies through stories. Learn More →
Big Design Week Email
Created an email campaign to market Big Design Week in Fall 2011. Learn More →
The Big Pitch
Created and run a business idea pitch competition at Sabre that has seen over 40 ideas presented in 2011.
Sabre Media Promotion
Created a promotion to drive sales of new Sabre media products in the Summer of 2010, and drove strong incremental sales.
Speaking & Writing
Big Design Conference | Addison, TX, July 15-16, 2011
Forget Your MBA: Managing a Living Company →
UT Dallas School of Management | Richardson, TX, April 20
Forget Your MBA: A Framework for Being a Manager in a Creator Culture →
Sabre Holdings | Southlake, TX, March 31, 2011
SXSW Unplugged, Presented by Bring It
UT Dallas School of Management | Richardson, TX, March 23, 2011
Becoming a Linchpin - A Guide for College Students →
UT Dallas Management Honors Program | Richardson, TX, February 23, 2011
The Fake Currency that Saved a Nation →
Aug 19 — Who Says Elephants Can't Dance?
Feb 2 — The Nail in Old Media's Coffin
Oct 30 — Primacy
May 5 — Confronting Reality
Apr 5 — Growth for Growth's Sake
Find Me Elsewhere
Twitter: @marcelosomers
LinkedIn: Resume
Slideshare: Presentations
Email: me [at] thisdomain [dot] com